Nutrafol

Director of Brand Marketing

Full-time
$100k+/mo
a month ago
372 views

Management

Marketing

CRM

KPIs

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

storyteller that will drive Nutrafol brand strategy, campaign and content. They are responsible for developing and executing on the brand narrative across a core product line to build a strong emotional connection with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.

Solutions-oriented candidate with a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include conducting research, analyzing findings, making recommendations, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development. The Director Brand Marketing reports to the VP, Brand Marketing and is highly collaborative with the in-house teams PR, creative, growth, retention and brand product marketing teams.

Responsibilities:

Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge

Conduct extensive primary and secondary research

Create competitive reviews and situational analyses

Staying up-to-date on consumer research and market trends

Identify insights, challenges and opportunities

Develop brand architecture, positioning and strategy

Write compelling brand stories

Brief and collaborate with creative teams

Leading ideation and brainstorming sessions

Lead day-to-day management of key brand initiatives to drive awareness and engagement

Set brand strategy and direction for partnerships and collaborations

Ability to manage multiple projects simultaneously leading cross functional stakeholders

Monitor results, provide strategic recommendation and roadmaps for improvement

Assist in creating and managing brand marketing budget

Champion the brand and customer at all times

Create strong relationships and build trust with cross-functional teams and leadership

Work with external vendors and freelancers to execute as needed

Requirements:

8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness and DTC experience is required. Subscription based company model preferred.

5+ years of team management experience

Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels

Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model

Experience managing in-house teams and agency relationships

Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create

Proven track record for developing holistic brand-first marketing strategies

Love of all things brand and high attention to detail

Exceptional communication skills, both verbal and written

Strong sense of ownership, urgency, and drive

Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs

takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

190,000 USD

Fully remote work experience

Comprehensive medical, dental, and vision package, including FSA program

401K with 50% match

Flexible PTO

Two company-wide wellness breaks every day

Free lunch on us every Tuesday and Thursday via Seamless/Grubhub

Monthly wellness stipend

Monthly internet stipend

Monthly cell phone stipend

Annual learning & development stipend

Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays

Free meditation app membership (Headspace)

Free Nutrafol subscription

Pet insurance and benefit programs

California residents may review our CCPA notice here.