Marketing Automation Specialist

Marketing Automation Specialist

Pella, IA

Urbandale, IA

or Remote

The Marketing Automation Specialist will be responsible for the overall management and effective implementation of the enterprise e-CRM strategy. In addition, role will work with cross-functional team to develop digital assets, manage workflows and be a leader in marketing automation technology to support customer acquisition and retention initiatives. The ideal candidate will be an expert in developing programs in Eloqua and other Marketing Automation Platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.

• Design and develop marketing automation campaigns involving triggered communications and lead nurture programs.
• Create and publish e-mails, forms, landing pages, digital programs, and more through Eloqua.
• Be a leader in contact database management, audience segmentation, and targeting for marketing efforts.
• Continuously update and audit data sets within Eloqua and Salesforce, integrating tools as needed.
• Monitor campaign performance, proactively identifying and troubleshooting operational issues as they arise.
• Create performance and operational reports to communicate efforts, generate insights and provide recommendations to senior stakeholders.
• Plan and execute A/B and multivariate testing strategies.
• Implement advanced CRM and e-mail marketing techniques (dynamic content, personalization, etc.)
• Work to achieve all goals surrounding customer acquisition and nurture campaigns, as set by the Senior Digital Experience Manager.
• Manage the relationship with all external agencies and resources including Oracle, and any 3^rd party vendors managing data or e-CRM activities across our distribution channel partners. Ensure alignment and collaboration with internal stakeholders. 
• Work with Web Analyst to track engagement and revenue from e-CRM initiatives. 

SKILLS AND EXPERIENCE

• Bachelor’s degree in Communications, Marketing or related field.
• 5+ years of professional work experience, demonstrating a strong ability to develop marketing automation campaigns.
• Expertise in Marketing Automation Platforms including Marketo, HubSpot, Eloqua, and Pardot.
• Certified Specialist in Eloqua highly preferred.
• Strong experience in inbound/outbound lead generation, lead scoring, and routing strategies.
• Proficient in HTML, CSS, SQL.
• Demonstrated knowledge in data privacy laws.
• Strong understanding of e-mail marketing metrics.

TRAVEL

The position will require 10% travel.