Director of Digital Marketing

• Own execution as much as strategy – you'll be doing the work, not just directing it
• Thrive in startup mode within an established company
• Manage budgets wisely to prove ROI and earn more resources
• Build while flying – improving performance while fixing foundations

• Run Performance Marketing
  • Manage and optimize paid campaigns across Google, Meta, and Yelp
  • Drive measurable bookings with focus on cost per acquisition
  • Test, iterate, and scale what works across 13 locations
• Fix and Build Simultaneously
  • Improve current campaign performance while building better systems
  • Partner with contractors on website and technical improvements
  • Create processes that can scale as we grow
• Unify Our Digital Presence
  • Consolidate fragmented social media into one strong brand voice
  • Develop content calendar that drives bookings, not just likes
  • Ensure consistent brand experience across all digital touchpoints
• Prove the Value
  • Build dashboards that show clear ROI on every dollar spent
  • Present results and recommendations to leadership monthly
  • Use data to make the case for additional resources

• Your First 90 Days: Complete comprehensive audit, stabilize current performance, launch unified social strategy, and present your vision for 2026 and beyond.
• Year One: Drive 3x growth in new guest acquisition through digital channels. Transform our marketing from cost center to revenue engine. Establish Gene Juarez as the dominant digital presence in Pacific Northwest beauty.
• Long Term: Build the playbook for luxury service marketing in the digital age. Create systems that scale. Develop the team and technology stack that sustains growth for the next decade.

• Proven Digital Leader
  • 5-8+ years with P&L accountability in digital marketing roles
  • Deep expertise in Google Ads, Meta, and marketing automation
  • Track record of scaling multi-location or franchise businesses
  • Fluent in both strategy and execution
• Pacific Northwest Native (Or Adopted)
  • You understand this market's unique dynamics
  • You know the difference between Seattle subtle and Portland quirky
  • You've navigated the tech-savvy but authenticity-demanding consumer base
• Data-Driven Creative
  • You make decisions with numbers but understand the power of storytelling
  • Excel models and SQL queries are your friends, but so is beautiful creative
  • You can present to the board and collaborate with stylists with equal effectiveness
• Builder at Heart
  • You've taken something from good to great before
  • Navigate resource constraints spark creativity, not complaints
  • You see systems and processes where others see chaos

• Base Salary: $80,000 - $110,000 (based on experience)
• Performance Bonuses: Structured around measurable impact
• Benefits:
  • Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits
  • PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)
  • Floating Holidays: 8 hours quarterly
  • Holidays: 8 paid holidays
• Remote First: Work from anywhere in the Pacific Northwest. Preference will be given to qualified candidates located in WA state. While this role is not primarily in-office, you must be able to commute to our area locations as often as necessary for the job. We anticipate this will be a higher need at the start of the job.
• Quarterly Gatherings: Strategic in-person sessions with leadership
• Growth Path: Clear trajectory to VP as we scale

• A senior digital marketing manager ready to own everything
• Someone at a larger company wanting more autonomy and impact
• An agency performer ready to see their work through to revenue
• A scrappy marketer who's been constrained and wants to build something

• Portfolio demonstrating measurable marketing wins
• Experience in beauty, wellness, hospitality, or luxury retail
• Stories about scaling success despite constraints
• Passion for building something extraordinary

1. Initial Conversation (30 min) - Tell us your story
2. Case Study Review (60 min) - Walk us through your best work
3. Strategic Discussion (90 min) - Your vision for our growth
4. Leadership Meeting (60 min) - Culture fit and final questions

• What Makes You Stand Out:
  • Specific examples of ROI you've driven
  • Understanding of local market dynamics
  • Balance of analytical and creative skills
  • Experience with similar business models
• What We're NOT Looking For:
  • Pure brand marketers without performance experience
  • Agency-only backgrounds without P&L accountability
  • Single-channel specialists
  • Maintenance-mode mindsets
• Questions We'll Ask:
  • "Walk us through your approach to allocating budget across 13 locations"
  • "How do you measure success beyond just ROAS?"
  • "Tell us about a time you had to do more with less"
  • "What would you do in your first 30 days?"

As part of our standard hiring process for new employees, employment with Gene Juarez Salons & Spas will be contingent upon successful completion of a background check. Gene Juarez Salons & Spas is an equal opportunity employer.