Director of Product Marketing

About Student Achievement Partners (SAP)

At Student Achievement Partners (SAP), we design and share evidence-based literacy and mathematics guidance and resources that center students, particularly those who are marginalized. We share these resources freely with educators across the country through our website www.learnwithSAP.org  Our goal is to influence all levels of the system to ensure that:

• states, districts, and school leaders design coherent instructional systems and policies; 
• teachers apply a vision of rigorous, equitable teaching and learning; and 
• students experience improved understanding of grade-level content and joyful, relevant learning.

We work in partnership with other passionate change-makers to design tools and resources, professional learning, and other supports, grounded in research and the realities of the classroom. 

SAP’s internal structure is designed to support employees to thrive in a collaborative, remote environment that centers equitable design practices. All staff work together to support each member of the team and elevate their talents, skills, and lived experiences. We do this so that each of our skill sets, voices, and personal and professional journeys contribute to the work of ensuring students experience improved understanding of grade-level content and joyful, relevant learning. 

We use team collaboration software such as Zoom Video Conference, Microsoft Teams, Dropbox, Asana, and Google Docs to facilitate communication and collaboration while working remotely. We value and provide growth opportunities to individuals who are eager and self-motivated in learning about equitable literacy and mathematics instruction and education. We value and provide growth opportunities to individuals who demonstrate a commitment to learning about equitable literacy and mathematics instruction, and its impact on the broader education ecosystem.

How We Work 

As Student Achievement Partners works in a collective leadership model, we work in project-based design teams that include internal staff and external consultants and co-designers. Working collaboratively, these teams employ an equitable design approach to identify, define, investigate, and address challenges that education stakeholders (systems, educators, and students) are experiencing in the field. To do this work effectively and impactfully, there are nine principles that guide our organization, our work, and our relationships.

Position Summary

The Director of Product Marketing, reporting to the Chief Strategic Growth and Marketing Leadership Officer,  will be responsible for shaping and executing the marketing strategy for our Client Solutions (products and services). This role will serve as the critical bridge between marketing, program teams, research and evaluation, and communications—ensuring that each offering has clear positioning, compelling messaging, effective campaigns that reach and engage our key audiences and reinforces our brand and value proposition in the market.

This is both a strategic and hands-on role: you will design frameworks, oversee campaigns, manage launches, and help build the infrastructure for scalable, data-informed marketing.

The ideal candidate has experience in solution marketing, preferably in education or mission-driven organizations.

Key Skills and Responsibilities

Strategy & Leadership

• Partner with leadership to align marketing priorities with organizational goals and revenue targets
• Develop solution-level messaging and positioning frameworks for our offerings
• Translate research and program design into clear, compelling value propositions for the target market
• Conduct market research and competitor analysis to inform strategy and identify opportunities
• Anticipate and adapt to changing priorities—translating ambiguity into actionable strategy and coordinated execution

Go-to-Market Execution

• Develop and execute comprehensive go-to-market plans for new and existing solutions
• Create launch strategies for new offerings, including campaign planning, sales enablement, and marketing collateral
• Partner with programs, solution leads, and communications teams to align outreach and messaging
• Develop toolkits (presentations, pitch-decks, one-pagers, case studies, email copy) that drive adoption and engagement

Content & Campaign Development  

• Oversee the creation of customer-facing assets, including blogs, white papers, case studies, videos, sales decks, and other collateral to support the sales cycle
• Oversee development of solution-focused content (web, email, social, webinars, thought leadership pieces)
• Manage campaigns that drive awareness, enrollment, and client engagement
• Develop and implement demand generation programs, including tailored campaigns to attract new clients and drive growth within existing ones
• Partner with programs, marketing, and communications teams to ensure consistent branding and storytelling
• Create and implement digital marketing strategies, including content marketing, lead scoring, and nurturing
• Use analytics and KPIs to measure performance and continuously refine content and campaign strategy for greater reach and impact
• Lead integrated solution campaigns to enable cross-selling, upselling and bundled sales

Market Intelligence & Impact

• Collect and analyze data on campaign performance, user engagement, and customer satisfaction to refine strategies
• Conduct market research, competitive scans, and performance analysis across Pre-K–12 education, professional learning, and edtech, developing dashboards and reports that translate findings into actionable insights for teams and leadership

Collaboration

• Work cross-functionally with program, research, and communications teams to translate audience insights into aligned marketing strategies and content
• Co-develop growth and engagement strategies with internal partners, ensuring marketing efforts reflect shared priorities and field-informed perspectives
• Manage and allocate marketing budget to ensure efficient and effective use of resources in achieving revenue and strategic targets

Qualifications

We know that no candidate will meet every single qualification listed. At Student Achievement Partners, we are most interested in finding the right person for the role — someone who shares our values and is excited about our mission. If you believe your experience, skills, and passion make you a strong fit, we encourage you to apply even if you don’t meet every requirement.

Experience

• 7+ years of marketing experience, including at least 3 years in solution or product marketing
• Proven ability to lead through influence—managing up, across, and in partnership with diverse teams and leaders
• Demonstrated comfort with ambiguity and change; takes initiative to move shared work forward even when paths aren’t fully defined
• Experience in the education field preferred
• Experience using Salesforce, particularly the Nonprofit Cloud version, a plus

Skills & Attributes

• Demonstrated success leading go-to-market planning and launch strategies that align teams and amplify organizational impact
• Strong ability to translate complex information into accessible, compelling, and audience-appropriate messaging
• Outstanding communication skills—written, verbal, and in client-facing or public-facing content
• Collaborative and adaptive leader who listens deeply, builds trust, and aligns diverse perspectives toward shared goals
• Excellent project management skills with attention to detail and follow-through
• Data-informed mindset, comfortable using analytics and insights to guide decisions and measure impact
• Passion for advancing equity and improving instructional excellence for all

Education

• Bachelor’s degree (or equivalent experience) in marketing, communications, education, or a related field preferred

Compensation and Benefits

Student Achievement Partners offers a competitive salary commensurate with experiences. The salary range for this position is $130,000–$150,000. Additionally, Student Achievement Partners is a remote organization that provides a comprehensive benefits package that includes unlimited vacation time, unlimited sick days, professional development funds, medical, dental, and vision insurance, FSA, and an employer-sponsored 401k retirement plan.

Application Instructions

Please submit your resume outlining your relevant experience and interest in our organization and mission, along with one example of a product marketing campaign, messaging framework, or launch plan you have led. You are welcome to redact organizational names or any confidential information.

Application Window

This position will remain open for applications for one week from the date of posting. We encourage interested candidates to apply promptly, as applications received after the closing date may not be considered.