Growth Manager - E-Commerce | AI-Focused | DTC Brand

Join a 75-year heritage brand at its digital inflection point. Own customer acquisition for a profitable equestrian e-commerce business.

About Schneiders Saddlery

Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.

The Opportunity

We're hiring a Fully Remote Growth Manager to own the complete customer acquisition engine—not just paid ads, but full-stack growth:

• Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnerships
• Platform Optimization: ecommerce merchandising, UX, CRO, A/B testing, landing pages
• SEO Strategy: Content-to-conversion mapping, product page optimization
• Amazon Execution: Channel strategy, agency management, marketplace growth
• Analytics: CAC tracking, LTV modeling, attribution, cohort analysis
• Technical Implementation: AI-assisted automation, rapid prototyping

Key Responsibilities

• Manage seven-figure ad budgets across multiple channels
• Build and execute A/B testing roadmaps for ecommerce site
• Optimize conversion rates and reduce customer acquisition costs
• Deploy AI tools for automation and rapid experimentation
• Conduct data analysis and present insights to leadership
• Collaborate with Creative, Retention, and Sales teams
• Manage external agencies (paid search, paid social, Amazon)

Your First Year Impact

• Drive 20%+ YoY new customer growth at target CAC
• Launch 2-3 new profitable acquisition channels
• Improve site conversion rate by 50-100 basis points
• Significantly scale Amazon channel revenue
• Reduce CAC 10-15% while scaling volume
• Deploy AI automation to reduce manual workload by 20%

Requirements
Must-Have:

• 5-7 years in growth marketing or DTC e-commerce (hands-on)
• Deep expertise in Paid Search (Google) and Paid Social (Meta)
• Technical competence: Shopify (or similar), GA4, SQL fluency
• CRO & A/B testing methodology (proven wins)
• AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
• Full-stack mindset: You build landing pages, write copy, and analyze data

Nice-to-Have:

• Experience with TikTok, Pinterest, or emerging channels
• Amazon Seller Central strategy/execution
• Equestrian interest or background (not required, but helpful)
• Experience in niche/community-driven brands

Compensation & Benefits

• Base Salary: $120,000 - $150,000
• Performance Bonus: 25% (tied to contribution margin & growth)
• Total Compensation Potential: $144,000 - $188,000
• Benefits: Health, dental, vision insurance; 401(k) with match
• Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget
• Career Path: Clear trajectory from Growth Manager > Director > VP

Work Environment

• Small, high-impact team (no bureaucracy)
• Direct access to leadership (CEO, VP/Director)
• High autonomy with strategic alignment
• Fast decision-making (family-owned advantage)
• Collaborative culture across marketing, sales, tech