Growth Marketing Manager / Marketing Generalist
Relay Commerce
Full-time
Remote
Mexico, Canada, United States, and Brazil
About the Company
The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1BN in GMV annually.
About the Product
Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user-generated content from platforms like Instagram, TikTok, X, BlueSky and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.
About the Role
As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. We are looking for someone excited to roll up their sleeves and drive growth in a scaling product environment.
You'll work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising). As the marketing owner of HubSpot, you'll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You'll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth. You'll need to possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen.
What will you be doing?
Team Leadership & Development
- Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation) - collaborating, providing guidance and feedback
- Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
- Build a high-performing marketing function with clear processes and accountability
Agency & Vendor Management
- Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
- Set clear expectations, deliverables, and timelines for agency partners
- Evaluate agency performance, provide feedback, and make recommendations on partnerships
- Manage agency budgets and ensure ROI on all external spend
- Coordinate between internal team and agencies to ensure seamless execution
HubSpot Administration & Marketing Automation
- Own HubSpot from a marketing perspective, serving as the primary administrator and strategist
- Build and optimize email workflows, lead scoring models, and nurture campaigns
- Manage list segmentation, contact properties, and data hygiene
- Create and maintain dashboards and reports to track marketing performance
- Implement marketing attribution and ensure proper tracking across all campaigns
- Train team members on HubSpot best practices and optimization
Event Planning & Execution
- Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
- Coordinate event preparation including booth design, collateral, demos, and promotional materials
- Support the General Manager with presentation preparation, talking points, and event strategy
- Execute post-event campaigns including lead nurturing, follow-up sequences, and performance analysis
- Track event ROI and use insights to inform future event strategy
Marketing Operations & Project Management
- Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
- Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives
- Own design requirements and coordinate with internal teams and agencies to deliver high-quality assets
- Track marketing spend and ROI in collaboration with the General Manager
Go-To-Market Execution
- Lead the planning and execution of product launches, feature releases, and campaigns
- Develop positioning and messaging for new features and use cases
- Create launch assets including landing pages, email campaigns, sales enablement materials, and case studies
- Partner with Customer Success and Account Management to identify expansion and upsell opportunities
Website & Content Optimization
- Own the marketing website (Webflow), ensuring content, UX, and messaging are optimized for conversions
- Collaborate with SEO partners to improve search rankings and drive organic traffic
- Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates
- Manage content calendar and coordinate blog posts, case studies, and resource creation
Campaign Management & Lead Generation
- Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline
- Develop automated email workflows to nurture leads at different funnel stages
- Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
- Implement attribution tracking to measure campaign impact across channels
Performance Tracking & Reporting
- Set, monitor, and report on key metrics like MQLs, pipeline contribution, website conversion rates, and campaign ROI
- Use insights from Google Analytics, HubSpot, and other tools to continuously iterate and improve performance
- Present marketing performance updates to leadership and cross-functional stakeholders
Required Skills & Qualifications:
- Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
- Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
- HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
- Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
- Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
- Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
- Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
- Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
- Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
- Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
- Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth
Preferred Qualifications:
- Experience building and scaling a marketing function from 0 to 1
- Familiarity with social media marketing, user-generated content, or martech industry trends
- Understanding of B2B SaaS sales cycles and pipeline metrics
- Experience with trade show logistics, booth management, and event sponsorships
- Knowledge of marketing tech stack integrations and data flows
- “Get stuff done” Attitude - demonstrated ownership, initiative, and motivation
- Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly
- Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward
What Success Looks Like:
- Building and leading a high-performing marketing team that consistently delivers results
- Establishing productive agency partnerships with clear KPIs and strong ROI
- Optimizing HubSpot to improve lead quality, conversion rates, and marketing attribution
- Developing a strategic event calendar that drives qualified pipeline and brand awareness
- Consistently growing MQLs and pipeline contribution through optimized campaigns, events, and website performance
- Successfully launching 4-6 Go-To-Market plays per year with measurable impact on product adoption
- Building a well-oiled marketing operations system with clear processes, accountability, and metrics
- Improving marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation
- Developing Flockler's brand authority and thought leadership in the social commerce and UGC space
$41,600 - $85,000 a year
The base annual salary range for this role is $41,600 USD to $85,000 USD, depending on experience, qualifications and location.
If you're a results-driven marketing leader who thrives in a generalist role and loves turning strategy into execution within a small but nimble team, we'd love to hear from you!
Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.