GTM & Integrated Marketing Manager, TPO/Broker
Anchor LoansWhy Anchor Loans?
Anchor Loans is one of several operating companies owned by Pretium Partners (+$60B AUM Financial Services Entity) and is working diligently to expand and grow its lending footprint.
Anchor Loans, established in 1998, is the nation’s leading private, direct lender to experienced residential real estate investors and builders, and the first to surpass $10 billion in total fundings. Renowned for expediting financing for developers and investors, we specialize in bridge loans, ground-up construction, and single-family rental solutions for non-owner-occupied projects. Headquartered in beautiful Thousand Oaks, California, Anchor Loans currently lends in 48 states and is expanding into new markets and service lines to better serve our current and future borrowers.
Overview:
We are seeking an experienced GTM & Integrated Marketing Manager to drive strategy, execution, and performance optimization across marketing channels focused on business purpose lending. This role will be responsible for building awareness, generating qualified leads, and strengthening relationships with sophisticated third-party originated investors through data-driven marketing initiatives.
This role will shape how Anchor communicates with brokers and lending partners—elevating awareness of our Broker, White Label, Table Funding, and Correspondent programs—while strengthening Anchor’s position as a trusted capital and platform partner for private lenders nationwide.
The TPO Marketing Lead will collaborate cross-functionally with sales, capital markets, and partner organizations (such as Deephaven Mortgage), ensuring all marketing programs are strategic, brand-aligned, and conversion-focused.
Key Responsibilities:
Channel Strategy & Execution
Develop and manage integrated marketing strategies tailored for third-party originated lending audiences.
Identify and prioritize marketing channels (digital, events, content, partnerships, direct outreach) to maximize engagement and ROI.
Oversee campaign execution across multiple platforms with a focus on building relationships with key decision-makers, industry roundtables, and strategic discussions with sophisticated investors and third-party originated partners.
Lead Generation & Partner Engagement
Create programs that drive high-quality leads for third-party originated business purpose lending products.
Collaborate with sales, product, and relationship management teams to align marketing initiatives with third-party originated client needs.
Support the development of thought leadership, case studies, and market insights for investor engagement.
Develop marketing approaches that build relationships differently than banks or historical industry players, emphasizing transparency, partnership, and forward-looking insights that resonate with sophisticated third-party originated investors.
Analytics & Performance Management
Establish KPIs and track marketing channel performance.
Use data insights to optimize campaigns, budget allocation, and channel mix.
Deliver reporting to executive leadership highlighting impact on institutional growth goals.
Collaboration & Leadership
Partner with cross-functional teams (sales, product, compliance, finance) to ensure campaigns support business objectives.
Manage external vendors, agencies, or media partners as needed.
Provide guidance and thought leadership on best practices in third-party originated marketing
Qualifications:
Bachelor’s degree in Marketing, Business, Finance, or related field.
5+ years of go-to-market marketing experience. B2B financial services, commercial lending, or third-party originated capital markets experience is a plus.
Proven success in developing and executing channel marketing strategies.
Strong understanding of third-party originated lending, investor relations, and capital markets dynamics.
Excellent analytical skills with the ability to translate data into actionable insights.
Strong communication, relationship management, and project leadership skills.
Demonstrated ability in start-up or transformation environments, deploying new strategies and testing rapidly.
Expertise in A/B go-to-market testing to refine channel effectiveness and messaging.
Track record of driving differentiation and monetization in complex, competitive market segments.
Experience navigating complex market segmentation with precision targeting, tailoring channel approaches to third-party originated investor needs.
Work Environment:
This is a hybrid position which requires in-office reporting to Anchor’s Thousand Oaks, CA office on Tuesday, Wednesday, and Thursday. Remote work is optional Monday and Friday.
Fully remote opportunities are also available.
Compensation:
The base pay range for this position is $95,000 to $110,000 per year, plus annual discretionary bonus based on performance of the individual and company.
What We Offer:
The values of our employees reflect those of the company as a whole. If you embrace teamwork, innovation, and accountability you'll feel right at home. Our mission is to create opportunities for success by improving homes and communities. We set up our team members for success by offering a competitive benefits package that includes:
Comprehensive health insurance options including Medical, Dental, Vision, Basic Life/AD&D insurance
Generous sick leave & vacation benefits for rest, relaxation, and personal pursuits
Highly competitive performance bonus
401(k) retirement program with employer match
Tuition reimbursement toward professional development
Workplace Celebrations, Team Building, Charity Drives, and Food Truck luncheons
Onsite gym (Thousand Oaks only)
12 Paid Holidays
Diversity matters to our organization, and we are proud to be an equal opportunity employer. All qualified candidates are welcome and will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, natural origin, disability, age, veteran status, or any other protected characteristic.