Marketing Activation Manager – Export (Remote within the UK or NL)

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future. 

Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

We have big plans for the future of MF. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.  

As the Marketing Activation Manager – Export, you will be responsible for localising, executing, and optimising brand activations across our key export markets (e.g., Europe, Asia-Pacific, and the Middle East). Working closely with our international sales, marketing, and distributor partners, you will ensure brand consistency while adapting strategies to resonate with local audiences.

This is a high-impact, hands-on role for someone who thrives on turning strategy into reality in markets where brand presence is still emerging.

• Marketing Planning & Activation:
  Develop and execute annual marketing activation plans in collaboration with distributor partners and internal sales leads, aligning with global brand strategy.

• Campaign Localisation:
  Adapt and deploy global marketing campaigns for local market relevance, ensuring cultural and channel-specific nuances are considered.

• Retail & Trade Marketing:
  Design and execute in-market campaigns, POS collateral, and activations (e.g., samplings, events, coffee festivals) to support sales velocity and brand awareness.

• Distributor Support:
  Partner with distributors to provide brand training, toolkits, and ongoing support to drive aligned execution across retail, foodservice, and on-trade channels.

• Event & Sponsorship Management:
  Identify and lead brand presence at international trade shows, coffee events, and community activations with partners and baristas.

• Performance Analysis:
  Track and report on the effectiveness of campaigns and activations, leveraging insights to refine strategy and improve ROI.

• Cross-Functional Collaboration:
  Work closely with the global marketing team to ensure brand consistency, and with sales to drive commercially relevant marketing support.

Essential:

• 3–5 years of experience in brand or trade marketing, preferably in FMCG, food & beverage, or lifestyle brands

• Proven track record of executing marketing activations in export or international markets

• Strong understanding of retail and foodservice marketing tactics

• Ability to manage multiple stakeholders (e.g., distributors, agencies, internal teams)

• Highly organised, self-motivated, and comfortable working across time zones

• Willingness to travel internationally for key activations and partner meetings

• Excellent communication and project management skills

Desirable:

• Experience in plant-based, natural food/drink, or coffee categories

• Familiarity with working in emerging markets or with challenger brands

• Knowledge of global compliance around marketing assets and claims

We realise that a job is more than just the take home salary each month. So what are you really getting?

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

• 25 days of annual leave. Up to 5 days annual leave rollover to the following year
• 1 additional day off to protest, volunteer, attend a demonstration
• Free membership for you and your family on the ‘Calm’ app
• Parental Leave Policy
• Pension scheme 
• Everyone has options for shares in the company
• Plenty of coffee and oat m*lk! YAY
• Staff discount 30% off on all orders 
• Cycle to work scheme

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

You’re sold? Are you ready to hit send?Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures.

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.