Marketing Coordinator

Marketing Coordinator 

Portfolio: Dealer 

Business Unit: Ideal 

Position Summary 

The Marketing Team is responsible for activities related to lead generation, brand positioning, initiative launches and customer engagement in a variety of capacities. The Marketing Coordinator supports the execution of projects related to the goals above and will work closely with the Sr. Marketing Manager to ensure successful deployment. 

Job Responsibilities: Below is a list of key activities to achieve the position's main duties.  This list is not intended to be all inclusive. 

• Content Projects & Dealer Stories: The Marketing Coordinator may be required to assist in the collection & execution of dealer stories and/or other content production. 

• Maintain Communication Calendar: The Marketing Coordinator is instrumental in executing the communications calendar, including owning the scheduling and deployment of email communications and the related assets. 

• Website Management: The Marketing Coordinator is required to support ongoing website projects, including updating/creating pages on Wordpress and/or updating/creating pages on TeamSupport as necessary. 

• Webinar Management: The Marketing Coordinator is required to execute and moderate regular webinars for both existing and prospective customers, and prepare summary results for each session. 

• Event Planning & Execution: The Marketing Coordinator is required to support event management tasks in preparation for tradeshows, dealer meetings and User Conferences. 

• Support the Growth of Target Market: Continuously support data hygiene and target market expansion projects, including account creation, data validation and improvement and contact creation. 

• Social Media Management: The Marketing Coordinator may be required to own execution of the Social Media strategy, including creation and scheduling of social media content, coordination of graphic assets and ongoing social media engagement. 

• Community Engagement: The Marketing Coordinator is expected to visit dealerships & call dealers as to execute job responsibilities. 

• Other responsibilities as . 

Competencies: 

• Strong communication skills and ability to follow through on tasks. 

• Detail oriented & able to produce significant output with minimal wasted effort. 

• Highly organized and able to organize, plan and budget effectively. 

• Fast learner and can learn new tasks quickly. 

Qualifications:  

• Demonstrated skills and knowledge equivalent to 1 yr of experience; internships and co-op placements are welcome.

• Post-secondary education in marketing, business administration, communication or relevant field. 

• Previous Salesforce and or HubSpot experience considered an asset. 

• Previous Marketing and/or BDR experience considered an asset.