Marketing Director

subtotal.com

Who we are

Subtotal is a fast-growing, seed-stage B2B SaaS startup on a mission to help brands take ownership of the customer experience by engaging shoppers in their largest channel: retail. We connect shoppers, brands, and retailers through a modern data platform that makes retail purchases visible, actionable, and connected to the rest of the marketing stack.

The demand is clear, and the opportunity is big. Now, we’re looking for our first marketing hire to help us seize it.

This is a zero-to-one generalist role for someone who sees the big picture, positioning, and GTM strategy, and who can also execute in the details. You’ll run point on building brand awareness, growing our pipeline, supporting partnerships, and turning marketing into a measurable engine for growth. You’ll need to be both strategic and hands-on, with strong opinions on what good looks like and the ability to get it done.

What you’ll do

• Own multichannel acquisition: This includes running paid campaigns aimed at lead gen or brand awareness, whether directly or by managing an external partner or agency.

• Lead lifecycle and nurture programs: Once leads are in the funnel, you’ll design and manage the strategy for how and when we communicate to them and what moves them forward.

• Own and operate our CRM (HubSpot): Keep prospect and customer data organized and actionable so we can target the right people with the right message. Understand how to manage and operate sales and marketing functionality within the platform.

• Drive demand generation: Use modern content marketing strategies – tools, resources, unique angles – to create campaigns that generate real interest.

• Contribute to high-level messaging and positioning: Collaborate with the founding team to develop and evolve our brand and comms architecture. Make sure everything we publish ladders up to it. This starts with corp comms and extends to the way we talk about features within the product itself.

• Own marketing ops and analytics: Own the martech stack, ensure measurement and attribution systems are in place, and make sure tools talk to each other.

• Sales enablement: Support sales and partnerships with collateral and events strategy.

What you’ll have

• 4–6+ years in growth or full-stack marketing roles, early-stage SaaS or other zero-to-one environments preferred. Must have experience running programs autonomously and with an informed point of view.

• Strong marketing instincts and a perspective on campaign strategy rooted in understanding our ideal customer profiles (ICPs).

• Comfort and curiosity when it comes to data: able to measure, analyze, and iterate based on performance. You're fluent in tools like Google Analytics and Posthog, and you see data not just as numbers, but as a source of insight and opportunity.

• Experience managing a CRM and marketing automation (HubSpot strongly preferred)

• An energy that’s both productive and resourceful. You’ll be writing the playbook while executing on it, and you thrive in situations where the map hasn’t yet been drawn.

• Excellent prioritization and project management skills; can move fast and independently, but you also know when to seek input and buy-in.

• A bias for action and a desire to make a visible impact at a growing startup

What we offer

• Competitive compensation

• License to build and ship

• 100% remote team

• Collaborative, no-ego culture

If you’re excited to own and shape the marketing function at an early-stage startup and want to build something from the ground up, we’d love to hear from you.