Marketing Specialist (SFA)

Job Title: Marketing Specialist (SFA)

Department: Marketing and Communications

Supervisor: CBO

FLSA Status: Exempt

Work Location: Remote, Georgia Resident

Travel: up to 20% throughout Georgia

About Capital Good Fund

Capital Good Fund is a nonprofit, U.S. Treasury-certified Community Development Financial Institution headquartered in Providence, RI. Founded in 2009, our mission is to create pathways out of poverty and advance a green economy through inclusive financial services. 

About America BRIGHT Solar

In 2023, Good Fund launched Georgia BRIGHT, one of the first Third-Party-Owned (“TPO”) solar programs where a nonprofit is the lessor / PPA provider. Made possible by the new Direct Pay provisions in the Inflation Reduction Act, the BRIGHT program has already resulted in nearly two-megawatts of solar and one-megawatt-hour of storage being installed on the homes of low-income homeowners in Pennsylvania and Georgia, and the facilities of houses of worship and nonprofits in Georgia. In April 2024, the EPA recognized the BRIGHT model by awarding Good Fund a $156M Solar for All (“SFA”) grant to reach 16,000 low-income Georgians with over 90-mW of solar and 30-mWh of storage by 2029.

Numerous stakeholders with a similar focus on underserved communities and households have expressed interest in bringing the BRIGHT model to their states. These include other SFA awardees, such as the Nevada Clean Energy Fund, and green banks, such as the New Mexico Clean Investment Center.

Summary 

The Marketing Specialist will develop and execute marketing campaigns, create compelling content on all platforms, and support community engagement efforts specifically tailored for the Georgia BRIGHT Solar for All (SFA) program. This role requires creativity, strong communication skills, and a passion for sustainability and clean energy solutions.

Essential duties and responsibilities include the following. Other duties may be included as assigned.

• Work with internal Marketing & Communications and 3rd party Marketing vendor to implement marketing strategies and campaigns focused on solar and renewable energy markets
• Create high-quality content for websites, blogs, social media, email marketing, white papers, case studies, flyers and other marketing materials
• Collaborate on digital marketing activities, including SEO, SEM, PPC, and analytics to optimize performance
• Coordinate and assist with the execution of events, webinars, and other Georgia BRIGHT SFA engagements
• Collaborate closely with internal and external teams to ensure messaging aligns with company offerings and market demands
• Develop and manage event marketing for large and hyperlocal events throughout the state
• Manage marketing collateral and brand assets to maintain consistency and quality
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement
• Additional duties as needed

Required Skills, Knowledge and Abilities

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of marketing experience, preferably in the solar, renewable energy, or broader energy industry
• Strong understanding of renewable energy concepts, technologies, and market trends
• Strong experience with social media platforms and building engaging content
• Excellent written and verbal communication skills
• Experience with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools, WordPress, CRM systems)
• Ability to manage multiple projects and deadlines simultaneously
• Creative thinking and problem-solving skills
• Team-oriented with a proactive, self-starter attitude
• Graphic design experience in Canva, Adobe Creative Suite, and other design software

Preferred Skills, Knowledge and Abilities

• Experience in B2B marketing within the solar or energy sector
• Data analysis skills for measuring marketing performance
• Understanding of Georgia’s landscape with a focus on various marketing segments and solar energy personas 

Training, and Compensation

The Marketing Specialist will receive extensive training on all of Capital Good Fund products, processes, customer relationship management software, workflow expectations, and customer service best practices.

This is a full-time forty-hour-per-week position. The Marketing Specialist will earn an annual salary of up to $60,000 commensurate with experience.

Any offer of employment is contingent upon completion of a background check.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Capital Good Fund is committed to creating a diverse environment and is proud to be an equal opportunity employer. Good Fund welcomes every protected characteristic including: race, color, religion, sex, gender, sexual orientation, or gender identity. All are encouraged to apply.

This role is based in the United States, and will require the selected employee to be based in the United States during the tenure of employment.  This position requires valid authorization to work in the United States.

NO RECRUITERS OR AGENCIES, PLEASE.