Salesforce Administrator / Developer

*This is a remote position, but we are currently only able to hire within the U.S.

Location: Remote (U.S.)
Reports to: VP of Product and Engineering
Compensation: Starting at $130,000+, commensurate with experience

Role Overview

We are seeking a highly experienced Salesforce Administrator with strong technical depth and a clear trajectory into Salesforce development. This role is ideal for someone operating at a senior administrative level who is either already proficient in development or actively growing into that capability.

This is not a junior or maintenance-only role. You will help design, build, and scale a Salesforce system that is central to how a complex, multi-entity business operates. The platform will support parent companies, multiple brands, hundreds (or thousands) of locations, shared marketing structures, and evolving ownership models.

You will partner closely with the COO—an avid Salesforce user with a strong operational mindset—to build a clean, intuitive, and highly functional Salesforce environment. The goal is a system that is used daily, trusted by the business, and designed to scale.

The role will begin with an approximate 70% Salesforce Administration / 30% Development and advanced automation split, evolving over time toward a 50/50 balance as the platform and technical needs grow.

Experience in franchising or multi-location businesses is a strong plus, but not required. What matters most is your ability to design systems that handle complex relationships, scale, and real operational use.

In addition, the right candidate will embody our company values:

WE LOVE NEW IDEAS - Curiosity is in our DNA
WE ARE IN IT TOGETHER - Be a person people count on
WE ARE PROBLEM SOLVERS - Thinking critically to bring solutions to the table
WE DO THE RIGHT THING - Make choices everyone can stand behind

What You’ll Own

• Salesforce architecture, configuration, and long-term scalability
• Data models supporting parent companies, brands, locations, and shared entities
• Workflow automation that supports real-world operational complexity
• Data quality, reporting accuracy, and governance
• Integration touchpoints with finance, payments, and other core systems

Core Responsibilities
Salesforce Administration & Architecture

• Own day-to-day Salesforce administration across Sales, Operations, and Client Services
• Design and maintain custom objects, fields, and relationships to support:
• Parent → Brand → Location hierarchies
• Many-to-many relationships (e.g., locations, co-ops, ownership)
• Manage users, roles, profiles, and permission sets
• Build and maintain Lightning record pages, page layouts, and validation rules
• Establish and enforce data standards, governance, and documentation
• Manage sandboxes, testing, and release processes

Automation & Development

• Design and build advanced Salesforce Flows (record-triggered, scheduled, and screen flows)
• Implement approval workflows tied to budgets, thresholds, and multi-level governance
• Develop Apex as needed for complex logic or integrations
• Continuously evaluate and improve automation to reduce manual work
• Evolve toward increased development ownership over time

Reporting & Insights

• Build dashboards and reports that support leadership and operational teams
• Enable clean reporting across complex hierarchies and shared entities
• Partner with leadership to surface meaningful, actionable insights
• Ensure reporting accuracy as data volume and complexity grow

Integrations & Systems

• Support and improve integrations with accounting and finance systems (e.g., Sage Intacct)
• Help plan and implement future payment integrations (e.g., Stripe or similar)
• Define clear system boundaries and sources of truth
• Troubleshoot data sync and workflow issues across systems
• Document integration architecture and dependencies

Cross-Functional Partnership

• Work closely with Sales, Operations, Finance, and Product teams
• Translate business needs into scalable Salesforce solutions
• Act as a trusted partner to leadership—balancing flexibility with long-term system health

What Success Looks Like

• Salesforce is intuitive, trusted, and actively used
• Complex relationships are clearly modeled and easy to report on
• Teams move faster with fewer manual processes
• Integrations are stable and well-governed
• The platform scales without becoming brittle or overbuilt

Required Experience

• 5+ years of hands-on Salesforce administration experience
• Advanced experience with:
• Lightning Experience
• Salesforce Flow
• Custom objects and complex data models
• Strong understanding of operational workflows and governance
• Experience supporting a growing or complex organization

Preferred Experience

• Salesforce development experience (Apex)
• Experience with franchising, multi-location, or platform-based businesses
• Experience integrating Salesforce with ERP or finance systems
• Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Developer)
• Experience partnering directly with senior leadership

How You Work

• Systems-minded and detail-oriented
• Comfortable owning architectural decisions and tradeoffs
• Clear communicator with both technical and non-technical stakeholders
• Practical and thoughtful—you value usability and scalability
• Energized by building systems that people actually use

Why This Role

Salesforce is a core operating system for the business. This role directly impacts how a complex, multi-entity organization sells, operates, and scales. You’ll have real ownership, direct access to leadership, and the opportunity to build a platform designed to support long-term growth—not just short-term fixes.

About Us

Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a fully remote digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999, Location3 has a staff of 60+ full-time employees who service global, national, and local brands. More than half of Location3's client base has partnered with the agency for at least three years, a testament to our consistent delivery of measurable results and long-term value.

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, ongoing education and training programs, and technology infrastructure all contribute to achieving this goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, remote work equipment, a remote equipment reimbursement and more.

Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices.