Senior HubSpot Marketing Administrator & Campaign Analyst

We’re building the AI-driven future of customer success, from retention to growth!

Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link. 

About This Role:

We’re looking for a full-time Senior HubSpot Marketing Administrator & Campaign Analyst to join our Marketing team reporting to the Senior Manager, Campaign Analytics. This role is a remote role based in The United States. 

In this role, you’ll play a key role in elevating our global go-to-market engine by modernizing, optimizing, and governing a mature HubSpot environment to drive smarter campaigns, higher-quality pipeline, and deeper performance insights. You’ll do this by serving as the technical owner and strategic advisor for HubSpot and the broader MarTech stack—designing scalable automation, improving data quality and attribution, and partnering with Marketing, SDR, Sales, RevOps, and IT to ensure flawless execution across regions. This is a great opportunity for someone who thrives in a highly technical, fast-paced B2B SaaS environment and enjoys working cross-functionally with GTM leadership, campaign owners, sales operations, and security teams. The ideal candidate brings strong skills in HubSpot administration and architecture, marketing automation and analytics, and enterprise-grade data governance and integrations.

What You'll Do: 

• Serve as the primary administrator of our HubSpot Marketing Hub, overseeing configuration, optimization, and day-to-day system health.

• Build and manage advanced marketing workflows, nurturing tracks, customer journeys, behavioral triggers, and lifecycle programs.

• Create and maintain best-practice campaign structures, templates, and governance frameworks.

• Design and optimize web forms, conversion paths, and lead capture experiences across our multiple web properties.

• Ensure data quality, deduplication, enrichment, and consistent CRM hygiene across regions and teams.

• Represent our larger MarTech stack beyond HubSpot - including 6Sense, Qualified, Pathdactory and more -  on matters of corporate IT Strategy and operational excellence

• Develop high-quality dashboards, reports, and attribution insights for Marketing, SDR, and Sales leadership - both within Hubspot, and by leveraging Hubspot data in other reporting and analytic environments. 

• Partner with campaign owners to analyze performance, identify conversion bottlenecks, and recommend optimizations.

• Leverage buyer intent signals, lead scoring models, and intent-based segmentation to improve targeting and pipeline creation 

• Apply HubSpot’s SEO, Customer Journey & content optimization tools to improve organic performance and on-page effectiveness.

• Build and enhance enterprise-grade lead scoring frameworks incorporating behavioral, firmographic, and intent data.

• Collaborate with Sales Operations, SDR Leadership, and RevOps to optimize lead routing to global sales teams.

• Continuously evaluate scoring and routing logic to maximize pipeline quality and speed-to-lead performance.

• Own and optimize integrations with key enterprise systems, including Salesforce, PathFactory, 6sense, Qualified, webinar platforms, data enrichment tools, and analytics platforms.

• Work closely with IT/Security to ensure deployments meet global security standards and reflect strong access controls.

• Manage configuration changes, API-based integrations, and vendor relationships where needed.

• Maintain compliance with GDPR, CASL, CAN-SPAM, and other regional regulations.

• Implement permissioning, auditing, and security controls to ensure responsible data stewardship.

• Lead governance for data retention, lawful basis tracking, double opt-in processes, and global privacy workflows.

• Bring a fresh, strategic perspective to how our organization uses HubSpot.

• Lead a ground-up modernization effort of our HubSpot deployment—improving structure, automation, governance, and scalability.

• Evangelize best practices across marketing, SDR, and sales teams.

• Conduct training, documentation, and implementation of new processes that elevate platform excellence

This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. This role will require occasional travel for team meetings, training, or company events.

What We're Looking For: 

• 5+ years hands-on HubSpot administration experience, ideally in enterprise B2B SaaS environments.

• Proven track record managing large-scale email marketing programs, scoring models, routing logic, and workflow architecture.

• Deep technical understanding of:

  • Workflows

  • Forms & Landing Pages

  • Campaigns, Lists, Segmentation & Targeting

  • Reporting & Dashboards

  • Buyer Intent and Lead Scoring

  • SEO, Content Optimization, and HubSpot’s Analytics Suite

• Experience integrating HubSpot with Salesforce and other enterprise systems.

• Strong command of data structures, lifecycle tracking, system governance, and marketing-to-sales handoff models.

• A builder’s mindset—excited to design, rearchitect, and optimize a complex HubSpot instance.

• Ability to translate business requirements into scalable, elegant technical solutions.
  Strong communication skills and a collaborative approach with Marketing, SDR, Sales, and RevOps partners.

Why You’ll Love It Here:

Gainsight is a place where innovation is shaped through collaboration, curiosity, and a shared focus on solving real-world problems. With a growing suite of products across customer success, product experience, community, education, and AI-powered relationship intelligence, we continue to evolve with the needs of our customers. When people with diverse strengths, a strong sense of community, and true passion for our mission come together, they drive greater impact and create lasting value. What underpins it all is a culture that offers the stability, trust, and support that people need - not just to do the job, but to show up as themselves and feel connected to the work they do. Gainsters love working here for several reasons. Here are a few:

Our Compensation and Benefits: At Gainsight, we believe great work happens when teammates feel fully supported. 

• The starting base salary range for this role is $80,000 – $90,000 USD annually. This role is also eligible for commission based on performance and participation in Gainsight’s equity program. Actual compensation may vary based on factors such as skills, experience, and location. 

•  We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options. Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe. You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.

Our Core Values: We are guided by our values and our mission to be living proof you can win in business while being Human-First. Learn more here.

Our Growth Opportunities: From mentoring to career development opportunities, we’re passionate about helping our teammates learn, grow, and thrive.

Our Parody Videos: No explanation needed. Just watch them here!

If this sounds like the right role for you, we’d love to hear from you.

Additional Information:

We’re committed to creating an inclusive, fair, and transparent hiring process. As an equal opportunity employer, we celebrate diversity and are committed to creating a welcoming experience for all candidates.

If you require accommodations or have questions about how your personal data will be used during the hiring process, please let the recruiting team know. 

If you are based in San Francisco, we will consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.