Senior Marketer, Demand Automation

Role Summary

We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do.

This role sits at the center of HubSpot's small business new business automation motion. You'll work directly on a set of programs that already account for a significant share of discovery meetings every month through signal-triggered outreach and multi-channel automation on behalf of sales. The programs are built and performing. Your job is to make them work harder: running continuous experimentation, launching net-new plays, and proactively identifying what measurably improves meetings and deals 

What You’ll Do

• Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally 
• Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays
• Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation
• Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively

What You’ll Bring

• Has deep automation knowledge and knows how to use tools like HubSpot to their full potential
• Is technical enough to get into the weeds: segmentation logic, signal triggers, building your own automation
• Has hands-on experience with sales automation — particularly sequences — and understands how to build programs that reps actually trust and use
• Brings big ideas and an experimental mindset — willing to test, fail fast, and iterate
• Is highly data-driven, with the ability to translate performance data into a clear optimization agenda
• Thrives in a focused scope with room to move fast and make an impact

Required Qualifications

• Strong experience in marketing automation with measurable pipeline results
• Experience designing and running growth-focused experiments
• Comfort working with sales teams and translating rep feedback into automation strategy
• Familiarity with AI-powered prospecting and personalization tools (Clay or similar)
• Understanding of B2B SaaS sales processes and short-cycle demand generation

Nice to Have Qualifications

• Experience owning large-scale outbound automation programs
• Background working closely with SDR or inside sales teams