VP Product Marketing

Description

The VP Product Marketing sets how the market understands Sapiens. You'll turn a broad insurance software portfolio, spanning property and casualty, life, reinsurance, specialty, and workers' compensation, into a clear story about customer value. You'll make sure that story reaches insurers directly, through our partners, and through our customer community. 

Our story has often led with what the platform does. The next step is to lead with what it makes possible for insurers. This role owns that shift, and leads product and solution marketing, partner and channel marketing, and customer community/ecosystem and advocacy as one integrated go-to-market capability.

Requirements

Must-Haves 

• Extensive experience leading product marketing in enterprise B2B software, including leading other leaders across a global team.
• A track record of repositioning a complex, multi-product portfolio around customer value, with measurable commercial results.
• Experience building or scaling partner or channel marketing with system integrators, technology partners, or resellers.
• Experience building customer community, advocacy, or user group programmes.
• Strong analyst relations experience with major industry and technology analyst firms.
• The commercial fluency to work as a peer with Sales, Product, and Finance leaders and to argue investment cases in financial terms.
• Clear, persuasive communication with executive, customer, and external audiences.
  
  

Nice-to-Haves 

• Insurance, insurtech, or financial services software experience.