Digital Marketing Assistant for a Dental Services Industry in Australia (Home Based Part Time)

• Manage Facebook and Instagram business accounts, including content scheduling, audience engagement, and maintaining consistent branding

• Develop and maintain monthly social media content calendars

• Create engaging social media content, including graphics, carousels, Instagram Stories, Reels, and short-form videos using Canva and video editing tools

• Write professional captions, advertising copy, and educational content to build brand awareness and trust with prospective patients

• Set up, manage, and optimise Facebook and Instagram advertising campaigns through Meta Ads Manager

• Monitor advertising budgets, test different audiences and creatives, and optimise campaigns to improve performance and cost per lead

• Develop and manage lead generation campaigns to attract genuine prospective patient enquiries and encourage consultation bookings

• Monitor lead quality and campaign conversions, identifying opportunities to improve results

• Research competitors and Australian dental industry trends to identify new marketing opportunities

• Recommend creative marketing ideas and strategies to support brand awareness and business growth

• Prepare weekly performance reports covering social media engagement, audience growth, advertising spend, enquiries, and campaign results

• Work closely with the Australian management team, taking ownership of marketing activities and providing regular updates