E-Commerce & Digital Marketing Specialist For a Fashion Brand in Australia (Home Based Part Time)

Key Responsibilities:

E-Commerce Management & Optimization

• Maintain and optimize the Shopify store to maximize sales, conversions, and user experience.

• Regularly update product listings, descriptions, images, and pricing.

• Implement UX/UI improvements and conduct A/B testing to enhance performance and conversion rates.

• Monitor sales analytics and recommend data-driven adjustments to product presentation and promotions.

Digital Marketing Execution

• Plan, launch, and manage paid advertising campaigns across Meta, Google Ads, TikTok, and other digital platforms.

• Execute email marketing campaigns (newsletters and automations) using Klaviyo.

• Implement SEO strategies to boost organic visibility and traffic.

• Track and analyze KPIs such as ROAS, conversion rate, and CPA, optimizing campaigns for profitability.

Content & Creative Production

• Create and edit engaging content for social media, website, and advertising materials (photo, video, copy).

• Ensure brand consistency across all digital and creative outputs.

• Collaborate with cross-functional teams and external partners to support marketing and sales initiatives.

• Identify and execute promotions, bundles, and collaborations to increase online sales.

• Monitor product performance and customer behavior, recommending strategies to improve retention and conversion.

• Support in partnership building, influencer collaborations, and other revenue-generating campaigns.