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Graphic Designer

Incrementum
3 days ago
Full-time
Remote
Peru, Uruguay, Argentina, Paraguay, Brazil, Dominican Republic, Chile, Mexico, and Colombia
Design

About the Role

We're looking for a B2B Graphic Designer who can move fluently between paid ad creative, sales enablement assets, brand systems, and content design — and who is genuinely curious about how AI is reshaping the design workflow.

This is a B2B role, so you'll be designing for buying committees, not impulse purchases. You should understand what makes paid ads convert in a LinkedIn feed full of corporate noise, why a one-pager beats a 40-page deck, and how to translate dry technical positioning into work that actually gets attention.

We don't want a pure production designer waiting for pixel-perfect briefs. We want someone who can take a rough strategy doc, ask the right questions, and come back with a confident first round — then iterate fast using both traditional tools and the latest AI-powered design platforms.

Key Responsibilities

B2B Creative Production

  • Design paid ad creative for LinkedIn, Meta, programmatic, and emerging B2B channels — static, animated, and short-form video concepts.

  • Build sales and marketing assets: one-pagers, pitch decks, case studies, ebooks, infographics, event collateral, and email graphics.

  • Design landing pages and web graphics in collaboration with our web developer and strategists (mockups in Figma, handoff-ready files).

  • Develop and maintain brand systems for clients: logos, type systems, color systems, component libraries, and brand guidelines.

AI-Native Design Workflow

  • Actively use AI design tools (Midjourney, DALL·E, Firefly, Runway, Ideogram, Krea, Recraft, etc.) to accelerate ideation and production.

  • Help us build a design ops workflow that combines AI tools with traditional craft — knowing where AI helps (rapid concepting, background generation, variation) and where it doesn't (typography, layout, brand consistency).

  • Stay current on new design AI releases and bring useful ones into the team's toolkit.

  • Contribute to internal AI design SOPs — prompt libraries, style references, and reusable asset systems.

Working from Briefs

  • Take a written brief, strategy doc, or scrappy Slack message and turn it into clear creative direction.

  • Ask sharp clarifying questions early so you don't burn cycles on the wrong concept.

  • Present work confidently, explain your design choices, and incorporate feedback without ego.

Collaboration

Partner with strategists, paid media, content, and web teams across our agency group.

Work directly with clients on brand and creative reviews when needed.

Help raise the design bar across the portfolio — push back when something is off, and bring ideas to the table.

Required Skills

Design Craft

  • 3+ years of B2B design experience (in-house or agency).

  • Strong portfolio showing paid ad creative, sales/marketing collateral, and brand work — bonus if it includes B2B SaaS, professional services, or technical industries.

  • Expert proficiency in Adobe Illustrator, Photoshop, and Figma.

  • Solid type, layout, and color fundamentals. You can defend your choices.

  • Comfortable producing at multiple fidelities — quick concepts in the morning, polished assets by the end of the day.

B2B Fluency

  • You understand paid ads as a discipline, not just visuals: what makes a

  • LinkedIn ad stop the scroll, why most B2B creative is mediocre, and how creative interacts with targeting and messaging.

  • Familiarity with ad spec requirements across major platforms (LinkedIn, Meta, Google, programmatic).

  • Comfortable designing within and extending brand systems — yours or someone else's.

AI Curiosity

  • Hands-on experience with current AI design tools (Midjourney, Firefly, Runway, Ideogram, etc.).

  • A clear point of view on when AI helps and when it gets in the way.

  • Excited (not threatened) by AI's role in the design workflow.

Bonus Experience 

(Not required, but highly valuable)

  • After Effects or Premiere for short-form motion and video ads.

  • Webflow or Figma-to-code experience.

  • Experience designing for account-based marketing programs (personalized assets at scale).

  • Light front-end skills (HTML/CSS) — enough to spec things accurately for developers.

  • Comfort with prompt engineering for image and video models.

  • Background in branding or identity systems for early-stage B2B companies.

Soft Skills

  • Self-directed and proactive — you don't wait for someone to hand you the perfect brief.

  • Strong communicator who can present and defend creative work to clients and internal teams.

  • Detail-obsessed about kerning, alignment, and consistency, but practical about deadlines.

  • Curious about the businesses you're designing for — you'll do better work for clients whose products you actually try to understand.

  • Thrives in a high-velocity environment with multiple simultaneous projects and clients.

What Success Looks Like

In the first 60–90 days, you will:

  • Ship paid ad creative across multiple clients with measurably stronger performance than what we had before.

  • Establish an internal AI-assisted design workflow — including prompt libraries, style references, and SOPs the rest of the team can use.

  • Take ownership of at least one client's full creative output (ads, collateral, brand evolution).

  • Become the team's internal expert on AI design tools and how they fit into our

  • production pipeline.