Growth Marketing Manager

Job Description

Want to make a difference in the lives of K–12 students and educators across the country?

Skill Struck empowers educators and schools by offering computer science and AI education software and curriculum. We make coding engaging and accessible to all student demographics, especially under-represented groups in tech. We are known, not only for our computer science curriculum, but also for our focus on equity in education. As AI became more available, our team also worked to launch a new product that genuinely helps schools incorporate AI.

Our company values are Authenticity, Tenacity, Ownership, Growth, and Purpose. We look for team members who embody these attributes in their character and actions.

We are looking for a Growth Marketing Manager to help our mission in impacting more students. Compensation will consist of salary, equity, and benefits.

Location: Remote (USA)
Compensation: Competitive salary based on experience
Reports To: CRO
Department: Marketing

Candidate must live in one of the following states: CA, FL, IN, NC, OK, TX, UT, VA, WA, WY.

Your Daily Adventures

The Growth Marketing Manager is a strategic and hands-on role responsible for owning and scaling Skill Struck’s lead generation and outbound pipeline. You will design and optimize multi-channel campaigns, improve website and funnel performance, and partner closely with Sales to drive qualified opportunities.

You will lead:

• Lead generation across inbound and outbound channels
• HubSpot workflows, scoring, and lifecycle optimization
• Website improvements and conversion optimization
• Multi-touch outbound campaigns and state-targeted outreach
• Digital ad experiments to improve CAC and lead quality
• Customer advocacy content such as case studies and on-site videos
• Working with design to manage content requests
• Thought leadership initiatives

Your Qualities & Experience

• 2+ years of growth marketing, demand generation, or B2B lead-gen experience
• Strong proficiency with HubSpot (workflows, scoring, dashboards, reporting)
• Experience running multi-channel campaigns and digital ads
• Strong analytical skills to evaluate funnel metrics and improve performance
• Excellent communication and project management skills
• Purpose-driven, self-motivated, and tenacious
• Strong communication and organization skills
• Enjoy experimentation and data-driven iteration
• Embody our company values: Authenticity, Ownership, Growth, Tenacity, Purpose

Come make a difference with us.