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Manager – Lifecycle & Loyalty Marketing

Tcs Ct Usa
2 days ago
Contract
Remote
$59 - $64 USD hourly
Marketing

Role Description

Seeking an experienced Lifecycle Marketing Manager with 10+ years of experience leading customer lifecycle, loyalty, retention, and relationship marketing programs. The role involves developing and executing customer engagement strategies, optimizing marketing journeys, and driving customer growth and long-term value.

Roles & Responsibilities

  • Lead end-to-end lifecycle and loyalty marketing programs, from strategy and planning through execution, measurement, and optimization.

  • Develop customer engagement, retention, and reactivation strategies to drive usage, loyalty, and customer value.

  • Present campaign strategies, performance, customer insights, and recommendations to senior leadership.

  • Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities.

  • Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated marketing initiatives.

  • Drive segmentation, personalization, experimentation, and journey optimization.

  • Own executive reporting, KPI tracking, and quarterly business reviews, translating data into actionable insights.

  • Influence marketing strategy through stakeholder management, executive storytelling, and customer-centric decision-making.

Required Skills

  • 10+ years of experience in Lifecycle Marketing, Relationship Marketing, CRM Marketing, or Growth Marketing.

  • Strong experience in Journey Orchestration and Loyalty Marketing.

  • Expertise in loyalty programs, customer lifecycle, retention, and membership marketing.

  • Experience with campaign strategy, program management, behavioral segmentation, and customer journey optimization.

  • Strong executive presentation, storytelling, and stakeholder management skills.

  • Experience with CRM strategy and customer engagement programs.

  • Ability to balance strategic leadership with hands-on execution in a data-driven environment.

Preferred Background

  • Experience leading loyalty or membership programs.

  • Proven success developing and scaling customer retention, engagement, and loyalty initiatives.

  • Marketing experience with consumer brands such as Starbucks, Sephora, Nike, Target, Chipotle, or Panera is a bonus.

Tools / Additional Skills

  • Oracle PeopleSoft CRM Marketing.

Experience Required

10+ years