Marketing Manager
Location:
Cumming, GA (supporting 20 stores across the Southeast)
Reports To: CEO
Company: The
Helpful Hardware Co.
The Helpful Hardware Co., a proud Ace Hardware affiliate,
operates 20 stores across the Southeast. Built on the promise of being the
“Helpful Place,” we are committed to delivering trusted products, personalized
service, and strong community relationships.
The Marketing Manager – Local Retail Activation & Brand
Awareness will lead marketing efforts to increase store traffic, strengthen
brand awareness, enhance customer experience, and build community connections.
This highly visible role supports the CEO and collaborates closely with store
leaders to ensure measurable, local-level results.
·
Local Marketing Campaigns: Develop and execute
integrated digital and traditional campaigns; adapt national initiatives to
local markets.
·
Digital & Social Media: Manage Google Ads
and Meta campaigns; oversee content creation and performance optimization.
·
Reputation Management: Monitor and respond to
online reviews; implement initiatives to strengthen customer sentiment.
·
Community Engagement: Plan and promote events,
sponsorships, and partnerships; drive grassroots marketing.
·
Brand Stewardship: Act as a brand ambassador;
build relationships with influencers, media, and community organizations.
·
Customer Experience: Track and support Net
Promoter Score (NPS) initiatives; apply customer insights to marketing
programs.
·
3–5 years of experience in retail marketing,
digital advertising, or community outreach.
·
Proficiency with Google Ads, Meta Business
Suite, Google Business Profile, and Yelp.
·
Background in grassroots/guerrilla marketing and
event planning.
·
Strong written, verbal, and interpersonal
communication skills.
·
Self-motivated with ability to manage projects
independently across multiple locations.
·
Passion for local retail and community
engagement.
At The Helpful Hardware Co., you will not only create
marketing campaigns but also strengthen the communities we serve. This role
offers the opportunity to lead with creativity, see direct impact at the store
level, and grow within a company that values both tradition and innovation.
Helpful Hardware Company is an Equal Opportunity Employer.
We do not discriminate on the basis of race, color, religion, sex, gender
identity, sexual orientation, national origin, age, disability, veteran status,
or any other protected status. We are committed to providing an inclusive and
diverse workplace.