Marketing Strategist (Part-Time)

Position: Marketing Strategist (Part-Time)

Location: Remote

Start Time: 2:00 PM AEST - 6am SAST

Role Type: Part-Time (20 hours per week, starting at 2:00 PM AEST)

Reports To: Manager

Salary: R14 000 per month

Company Overview:

A leading provider of innovative outdoor systems for outdoor enthusiasts is expanding into the American market and is seeking a dynamic, proactive, and creative Marketing Coordinator to drive brand awareness, engagement, and growth.

Position Purpose:

The Marketing Coordinator will play a pivotal role in building our U.S. market presence. This is a hands-on role for a marketing professional who thrives in fast-paced environments, is highly proactive, and enjoys both strategic and executional work.

Key Duties & Responsibilities:

Influencer & Partnership Development:

• Identify, approach, and manage influencers, brand ambassadors, and potential strategic partners in the, RV, entertainment and hardware sectors.
• Build and maintain strong relationships to enhance brand visibility and credibility.

Social Media Management & Content Creation:

• Plan, create, and post engaging content across social media platforms.
• Monitor trends and maintain an active, energetic, and authentic brand presence online.
• Develop graphics, visuals, and creative assets to support campaigns.

Marketing Campaigns & Business Development Support:

• Assist in the development and execution of marketing campaigns to drive leads, engagement, and sales.
• Collaborate with the sales and business development teams to identify growth opportunities.
• Bring a “doer” mindset with a strong business sense to implement actionable marketing strategies.
• Engage in discussions online, join groups, contribute helpful content, develop a 'brand personality' for people to interact with.

SEO & Analytics:

• Monitor and report on website performance, SEO metrics, and campaign ROI.
• Suggest optimisations and content strategies based on data insights.

Creative & Strategic Thinking:

• Contribute innovative, out-of-the-box marketing ideas to differentiate the brand in the U.S. market.
• Continuously research trends, competitor activities, and opportunities to grow market share.

Qualifications & Experience:

• Minimum 3–5 years’ experience in marketing within outdoor, hardware, caravan, entertainment or related industries.
• Proven track record in social media management, influencer marketing, and digital campaigns.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Understanding of SEO, website analytics, and digital marketing strategies.
• Strong business acumen with the ability to identify growth opportunities.
• Energetic, proactive, and self-motivated; a “doer” with initiative.
• Excellent communication, organisational, and creative problem-solving skills.

Key Competencies:

• Creativity and innovation
• Relationship building and networking
• Analytical and data-driven mindset
• Strong work ethic and attention to detail
• Adaptability and proactive problem solving

R14 000 per month