Product Marketer

We are seeking a strategic and creative Product Marketer with strong leadership skills and deep expertise to join our team and drive the success of our intelligence platform. This is a high-visibility role that will bridge product innovation with market adoption, ensuring our solutions resonate with the right audience and deliver measurable impact.  You will be on stage representing our brand, working directly with C-suite executives, and shaping the narrative that positions our platform as the industry leader.

Key Responsibilities

• Go-to-Market Strategy: Develop and execute GTM plans for new product launches and feature enhancements.
• Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging tailored to supply chain professionals.
• Market Research: Analyze industry trends, customer needs, and competitive landscape to inform product strategy and marketing campaigns.
• Sales Enablement: Create sales collateral, presentations, and training materials to empower the sales team.
• Content Development: Produce high-quality content (case studies, whitepapers, blogs, webinars) that highlights product benefits and use cases.
• Customer Advocacy: Collaborate with customer success teams to identify success stories and build advocacy programs.
• Performance Tracking: Monitor campaign performance, pipeline impact, and ROI to optimize marketing efforts.

Qualifications:

• Experience: 6+ years in product marketing, preferably in SaaS or supply chain technology.
• Skills:
• • Strong understanding of B2B SaaS business models, Planning, Analytics, and Finance platforms; supply chain processes is a plus.
  • Excellent communication and storytelling skills.
  • Data driven with a founder's mindset.
• Education: Bachelor’s degree in marketing, Business, or related field (MBA a plus).

What we offer:

· Competitive salary

· Subsidized Medical/Dental/Vision (for Individual employee)

· 401(k) match

· Flexible PTO

· Work-from-Home

· Collaborative, fun, team-oriented environment

Blue Ridge is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex, sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.