SecureW2 is a cybersecurity startup that helps organizations move toward a passwordless, certificate-based future for network security. We’ve grown rapidly thanks to organic, inbound interest in our truly innovative approach and message we’re bringing to market.
We’re now entering a phase where our growth requires tighter coordination across teams. As our customer base grows and our platform becomes more capable, we need a product marketer who can help us understand the features & messaging that truly moves the needle — and make sure those insights shape our positioning, GTM motions, and sales enablement.
We’re looking for a Product Marketing Manager who can connect our product decisions to market dynamics, customer & partner motivations, and real-world outcomes. This role will help us mature and scale our product marketing function, enabling a fast-growing team with better messaging, better insights, and better communication across the customer lifecycle. No candidates will be considered if a cover letter is not submitted with the job application.
Impact You’ll Drive
- Market Insight That Guides Decisions: Run interviews and analyze win/loss patterns to surface patterns Product and GTM teams can act on.
- Clear, Credible Positioning: Turn complex access-control and certificate concepts into explanations that hold up in customer and partner conversations.
- Narrative Alignment: Ensuring a unified and credible story across all channels: website, sales decks, partner content, and product surfaces.
- Accelerated Growth: Enabling the fast-growing team with better insights and scalable product marketing functions.
How You’ll Work
- Stay close to customers, prospects, AEs, SEs, and CS to understand where messaging resonates and where it breaks.
- Develop simple, repeatable PMM processes for research, competitive review, and launch readiness.
- Use AI and automation to speed research and early drafting while relying on your own judgment for accuracy, originality, and clarity.
- Translate insights into clear recommendations that influence roadmap, messaging, and GTM priorities.
- Keep product, marketing, and sales aligned around the same narrative and truths.
Traits That Make You Effective
- You can explain complex systems without oversimplifying or drifting into jargon.
- You have a background in networking, cybersecurity, or adjacent domains, paired with a genuine interest in the space.
- You have
experience building & structuring programs, assets, and repeatable processes.
- You have conviction of how GenAI should be used, knowing where it accelerates work, where it breaks, and how to use it responsibly.
Responsibilities
- Own product positioning and keep the narrative current as the platform evolves.
- Run customer and prospect interviews and analyze deal patterns to identify themes.
- Ensure proper documentation of differentiated positioning for core products and new feature releases, and maintain a unified story across all GTM channels.
- Help track GTM plans for product updates and integrations, and track the performance of these updates across each stage of the funnel.
- Create practical, high-credibility content (one-pagers, demo scripts, competitive breakdowns) for Sales, SEs, and BDRs.
- Create and maintain one “master” PMM GenAI Assistant to promote autonomy within sales and marketing teams.
Experience Required
- 3–7 years of product marketing experience with strong fundamentals.
- Background in networking, cybersecurity, or adjacent technical domains.
- Proven ability to partner closely with AEs, SEs, BDRs, and CS to translate product value into field-ready narratives and manage requests & expectations.
- Experience building & structuring programs, assets, and repeatable processes.
- Practical, opinionated understanding of GenAI and its responsible use.
What Success Looks Like
- Positioning that is always documented, differentiated, and unified across the organization.
- Clear, actionable recommendations from market intelligence that directly influence Product and GTM prioritization.
- High-credibility enablement content that AEs, SEs, and BDRs actually use, accelerating deal velocity.
- A mature, scalable product marketing function supported by repeatable processes and effective use of tools like the PMM GenAI Assistant.
- A narrative that remains precise and original, even as production speeds up through AI-assisted workflows.