Senior Growth Manager, Web Experience & CRO

What You'll Do

Website Growth & Conversion Optimization

• Own the website optimization roadmap, focusing on conversion, enrollments, and efficient customer acquisition.

• Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.

• Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.

• Independently execute routine CMS updates, landing-page improvements, and experiments, partnering with UX/Design and Engineering on more complex changes.

Experimentation & Analytics

• Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.

• Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.

• Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.

• Partner with Analytics and Engineering to improve event tracking, attribution, and measurement of experimentation.

Technical Optimization & Organic Growth

• Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.

• Partner with SEO specialists to prioritize and execute the technical SEO and AI-search implementation roadmap, improving site architecture, search visibility, and organic acquisition.

• Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.

• Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.

Cross-Functional Execution

• Partner with Growth, Design, Engineering, Analytics, and external agencies to ship improvements from opportunity to launch.

• Prioritize initiatives based on expected business impact, effort, and available resources.

• Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.

What You'll Bring

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.

• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.

• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.

• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.

• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.

• Working knowledge of HTML, CSS, JavaScript, and technical SEO.

• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.

• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.

• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.

• A proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Nice to Have

• Retail energy experience preferred, particularly electricity plans, pricing, and enrollment. Experience in adjacent consumer industries such as insurance, telecom, fintech, or subscriptions is also valuable.

• Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.

• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies.

What Success Looks Like

• Measurable growth. Website conversion, completed enrollments, and acquisition efficiency improve through ongoing optimization.

• A strong experimentation engine. A prioritized CRO roadmap delivers actionable insights and improves the customer experience.

• Effective execution. Partners across Website, SEO, Analytics, Design, and Engineering work together to deliver high-impact improvements.

Why You'll Love Working Here

• Meaningful ownership. Own a critical growth channel with direct impact on customer acquisition and business performance.

• Experimentation at the core. Build and scale a CRO program where insights turn into real improvements.

• Hands-on impact. Go beyond strategy and directly influence what we build, test, and launch.

• Cross-functional collaboration. Work closely with Growth, Product, Design, Engineering, Analytics, and Marketing.

• Our culture. We're friendly, transparent, collaborative, and love to innovate together.

• Professional development. Grow your skills and impact as Rhythm expands into new products and customer experiences.

• Competitive compensation and benefits. We offer competitive compensation, performance-based rewards, paid vacation, and comprehensive benefits.

Hiring Process

We aim to keep our interview process thoughtful, transparent, and respectful of your time.

1. People Screening (30 minutes) – Meet with a Talent Acquisition Partner to learn more about Rhythm, the role, and your background.

1. Hiring Manager Interview (45 minutes) – Meet with our Chief Marketing Officer to discuss your experience, approach to website growth, and experimentation strategy.

1. Stakeholder Interviews (2 separate conversations) – Meet with two cross-functional partners to explore your technical capabilities, collaboration style, and approach to driving results.

1. Case Study Presentation (60 minutes) – Present your approach to a role-relevant website growth and CRO challenge, including analysis, prioritization, and recommendations.

1. Reference Check – Connect us with professional references to learn more about your experience and working style.

1. Offer – If it's a mutual fit, we'll move forward with an offer and discuss next steps.